The full checklist
The med spa revenue leak checklist
Five minutes, five questions. Answer honestly, then click through to whichever ones sting.
Last updated: September 22, 2026
Do you have a structured process for reactivating dormant patients?
If the answer is "not really," you're likely sitting on the single biggest leak of the five. Retaining a patient costs an estimated $35–85, versus $150–350 to acquire a new one.
Check your number →Do you know your actual no-show rate, and does anyone enforce your cancellation policy?
Spas with strong reminder and deposit systems average around 4% no-shows. Without one, 15-20%+ is common.
Check your number →Is your Google rating above 4.7 stars, and are you still actively collecting reviews?
An estimated 87% of prospects won't book below that threshold — and a stale review base gets discounted even if the average hasn't dropped.
Check your number →Can someone book on your site in three taps or fewer, without creating an account?
Booking flows with four or more steps see roughly 40% of visitors abandon before finishing.
Check your number →Does a missed call trigger an automatic text with a booking link?
Small service businesses miss roughly 62% of calls during business hours, and 85% of those callers never try again.
Check your number →